Tag Archives: Social media

5 Lessons Every Small Business Can Learn from…Fight Club

I am Jack’s self-aware sense of irony. Yes, this is a blog post about how to make your business more successful, inspired by the movie, (and Chuck Palahniuk’s book it was based on) about destroying corporations. The first rule of … Continue reading

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The Importance of Consistency in Social Media

Consistency has two arms. First is consistency of message, second is consistency of updates. Consistency of Message Consistency of message is sometimes referred to as “having a niche” but I find that “having a niche” means that you potentially lose … Continue reading

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The UnReader

People who know me well would not say I’m what you’d call “a reader.” I read blogs, Web sites, magazines, and all sorts of other stuff online…but it takes something special for me to get through a whole book, let … Continue reading

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Social Media Audience Engagement: Five Things You Need to Know

I was recently reminded (by tweets from marketing expert @alansee) that if you’re doing marketing, particularly when it comes to social media marketing, you have to stop thinking like your company, and start thinking like your customer. With the advent … Continue reading

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Trying Too Hard: Why Your Twitter Marketing is Failing

I wish every question was as simple to address as this one, but let me spell it out as clearly as I can: Your social media strategy on Twitter is failing because you don’t understand how social networks behave. Unless … Continue reading

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