Tag Archives: Online Communities

The Importance of Consistency in Social Media

Consistency has two arms. First is consistency of message, second is consistency of updates. Consistency of Message Consistency of message is sometimes referred to as “having a niche” but I find that “having a niche” means that you potentially lose … Continue reading

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Why Do You Care If People Unfollow You?

I’m on Twitter. I don’t auto-follow. I don’t care if you follow me. I don’t care if you unfollow me. Here’s why… A couple of months ago I started using an app called Qwitter. It purported to let me know … Continue reading

Posted in social media | Tagged , , , , , , , | 1 Comment

Why Technology is About to Ruin Your Business

A lot of businesses failed in the Great Recession of 2009-2010, heck, even internationally known newspapers and magazines fell by the wayside. But not all of them failed because of the economic climate. Some of them failed because they didn’t … Continue reading

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