Tag Archives: Marketing

5 Lessons Every Small Business Can Learn from…Fight Club

I am Jack’s self-aware sense of irony. Yes, this is a blog post about how to make your business more successful, inspired by the movie, (and Chuck Palahniuk’s book it was based on) about destroying corporations. The first rule of … Continue reading

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Social Media Audience Engagement: Five Things You Need to Know

I was recently reminded (by tweets from marketing expert @alansee) that if you’re doing marketing, particularly when it comes to social media marketing, you have to stop thinking like your company, and start thinking like your customer. With the advent … Continue reading

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Trying Too Hard: Why Your Twitter Marketing is Failing

I wish every question was as simple to address as this one, but let me spell it out as clearly as I can: Your social media strategy on Twitter is failing because you don’t understand how social networks behave. Unless … Continue reading

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