Tag Archives: language

The Unwelcome Guest

All marketing is bullshit. Know why? It’s all done to get you to buy something, and the moment that the purchase/sale transaction appears on the agenda, every piece of communication is aimed at making you feel inadequate or afraid, in … Continue reading

Posted in customer service, marketing, retail | Tagged , , ,

The Importance of Consistency in Social Media

Consistency has two arms. First is consistency of message, second is consistency of updates. Consistency of Message Consistency of message is sometimes referred to as “having a niche” but I find that “having a niche” means that you potentially lose … Continue reading

Posted in marketing, message, social media | Tagged , , , , , ,