Tag Archives: Facebook

The Importance of Consistency in Social Media

Consistency has two arms. First is consistency of message, second is consistency of updates. Consistency of Message Consistency of message is sometimes referred to as “having a niche” but I find that “having a niche” means that you potentially lose … Continue reading

Posted in marketing, message, social media | Tagged , , , , , ,

The UnReader

People who know me well would not say I’m what you’d call “a reader.” I read blogs, Web sites, magazines, and all sorts of other stuff online…but it takes something special for me to get through a whole book, let … Continue reading

Posted in review, social media | Tagged , , , , , ,

The Art of Listening

  There are two kinds of companies: ones who’ve mastered the art of talking, and ones who’ve mastered the art of listening. I’ve worked with both kinds, and know that there are only a few companies with really big ideas … Continue reading

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I Know an Old Woman Who Swallowed an Investment Strategy

Businesses are lot like nursery rhymes. For every over-worked, shoe-dwelling old woman, there’s another who’s prepared to eat cats, dogs, and horses (whole, presumably) in order to catch a fly. Apparently this second old lady didn’t hear that honey is … Continue reading

Posted in investment, ROI | Tagged , , , , ,

Skype and Microsoft: If You Build It They Will Come

Ralph Waldo Emerson is often quoted (though incorrectly) as saying “Build a better mousetrap, and the world will beat a path to your door.” It speaks to the dreamer, the entrepreneur, the artist in all of us. Four such dreamers … Continue reading

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Why Technology is About to Ruin Your Business

A lot of businesses failed in the Great Recession of 2009-2010, heck, even internationally known newspapers and magazines fell by the wayside. But not all of them failed because of the economic climate. Some of them failed because they didn’t … Continue reading

Posted in social media, technology | Tagged , , , , , , ,

Social Networking – Dos and Don’ts of Blogs, Comments, and Tweets.

There’s a delicate balance between good communication and spam. If what you’re putting out into the world has little actual value — and be honest with yourself about that — you’re going to turn people off. If you join in … Continue reading

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