Tag Archives: Coca-Cola

Product Development: Rip It Up and Start Again

A bad idea is a bad idea, no matter how much money you throw at it. And it’s certainly possible to throw the proverbial good money after bad, but sometimes you really should cut bait and move on. “I have … Continue reading

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The Art of Listening

  There are two kinds of companies: ones who’ve mastered the art of talking, and ones who’ve mastered the art of listening. I’ve worked with both kinds, and know that there are only a few companies with really big ideas … Continue reading

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