Category Archives: tips

Goal Setting — Smart Goals

I’ve talked a little bit about how important goals are as a starting point to achieving anything in business, because goals drive activity, and activity without goals is just busy-work and a waste of money. Knowing what you want to achieve … Continue reading

Posted in blog, communications, development, entrepreneur, hr, human resources, marketing, message, product development, sales, social media, tips

Why Social Media Marketing Starts with Strategy

Let’s say that you want to figure out what people are saying about your company. Why? Why are your customers’ opinions important enough to spend your company’s time and money on listening to them, not to mention take resources away from … Continue reading

Posted in communications, development, entrepreneur, influence, listen, marketing, message, public relations, ROI, social media, tips

5 Things You Need To Know About Social Listening

Social listening is the activity you’re engaged in when you pay attention to what consumers are saying about your company at any given time, and even what’s being said about your competitors, or your industry in general. Listening is a … Continue reading

Posted in communications, customer service, entrepreneur, influence, listen, marketing, public relations, social media, tips

Social Media Audience Engagement: Five Things You Need to Know

I was recently reminded (by tweets from marketing expert @alansee) that if you’re doing marketing, particularly when it comes to social media marketing, you have to stop thinking like your company, and start thinking like your customer. With the advent … Continue reading

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