Category Archives: social media

Goal Setting — Smart Goals

I’ve talked a little bit about how important goals are as a starting point to achieving anything in business, because goals drive activity, and activity without goals is just busy-work and a waste of money. Knowing what you want to achieve … Continue reading

Posted in blog, communications, development, entrepreneur, hr, human resources, marketing, message, product development, sales, social media, tips

Why Social Media Marketing Starts with Strategy

Let’s say that you want to figure out what people are saying about your company. Why? Why are your customers’ opinions important enough to spend your company’s time and money on listening to them, not to mention take resources away from … Continue reading

Posted in communications, development, entrepreneur, influence, listen, marketing, message, public relations, ROI, social media, tips

5 Things You Need To Know About Social Listening

Social listening is the activity you’re engaged in when you pay attention to what consumers are saying about your company at any given time, and even what’s being said about your competitors, or your industry in general. Listening is a … Continue reading

Posted in communications, customer service, entrepreneur, influence, listen, marketing, public relations, social media, tips

How to Do #FollowFriday and Be A Real Twitter Influencer

Click here for my #FollowFriday list. This post is about not doing #FF the same as everyone else. It’s about singling out the individuals whose tweets you seek out. It’s about finding new ways to bring value to the people … Continue reading

Posted in blog, followers, followfriday, social media

Get More Twitter Followers (The Good Kind)

1. Don’t follow everyone. It’s okay if the number of people you’re following is LOWER than the number of tweets you’ve put out. While there are no hard and fast rules about how many people you follow, you probably don’t want to … Continue reading

Posted in marketing, social media, top 10 | Tagged , , , , ,

The Customer From Hell

The Customer From Hell I’m a hard-sell when it comes to customer service. I have pretty low expectations, and it bothers me when they’re not met. So let me get those expectations out in the open so you can see … Continue reading

Posted in customer service, social media | Tagged , , , , , ,

The Importance of Consistency in Social Media

Consistency has two arms. First is consistency of message, second is consistency of updates. Consistency of Message Consistency of message is sometimes referred to as “having a niche” but I find that “having a niche” means that you potentially lose … Continue reading

Posted in marketing, message, social media | Tagged , , , , , ,