Category Archives: ROI

Why Social Media Marketing Starts with Strategy

Let’s say that you want to figure out what people are saying about your company. Why? Why are your customers’ opinions important enough to spend your company’s time and money on listening to them, not to mention take resources away from … Continue reading

Posted in communications, development, entrepreneur, influence, listen, marketing, message, public relations, ROI, social media, tips

I Know an Old Woman Who Swallowed an Investment Strategy

Businesses are lot like nursery rhymes. For every over-worked, shoe-dwelling old woman, there’s another who’s prepared to eat cats, dogs, and horses (whole, presumably) in order to catch a fly. Apparently this second old lady didn’t hear that honey is … Continue reading

Posted in investment, ROI | Tagged , , , , ,