Category Archives: retail

The Unwelcome Guest

All marketing is bullshit. Know why? It’s all done to get you to buy something, and the moment that the purchase/sale transaction appears on the agenda, every piece of communication is aimed at making you feel inadequate or afraid, in … Continue reading

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Are You Being Served? The Difference Between Customer Service and Sales Assistants.

How often have you visited a store and found that the customer service assistant knows less about their products than you do? As a business owner, how much are you paying for “customer service” employees who add little or no … Continue reading

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