Category Archives: public relations

Why Social Media Marketing Starts with Strategy

Let’s say that you want to figure out what people are saying about your company. Why? Why are your customers’ opinions important enough to spend your company’s time and money on listening to them, not to mention take resources away from … Continue reading

Posted in communications, development, entrepreneur, influence, listen, marketing, message, public relations, ROI, social media, tips

5 Things You Need To Know About Social Listening

Social listening is the activity you’re engaged in when you pay attention to what consumers are saying about your company at any given time, and even what’s being said about your competitors, or your industry in general. Listening is a … Continue reading

Posted in communications, customer service, entrepreneur, influence, listen, marketing, public relations, social media, tips

Five Lessons Every Small Business Can Learn From…Mad Men

On July 25th, Matt Weiner’s journey through the Madison Avenue advertising world of the 1960s returns to television. Mad Men, has been nominated for 32 Emmys, winning nine of them, and has won four of its eight Golden Globe nominations, … Continue reading

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