Category Archives: marketing

Goal Setting — Smart Goals

I’ve talked a little bit about how important goals are as a starting point to achieving anything in business, because goals drive activity, and activity without goals is just busy-work and a waste of money. Knowing what you want to achieve … Continue reading

Posted in blog, communications, development, entrepreneur, hr, human resources, marketing, message, product development, sales, social media, tips

Why Social Media Marketing Starts with Strategy

Let’s say that you want to figure out what people are saying about your company. Why? Why are your customers’ opinions important enough to spend your company’s time and money on listening to them, not to mention take resources away from … Continue reading

Posted in communications, development, entrepreneur, influence, listen, marketing, message, public relations, ROI, social media, tips

5 Things You Need To Know About Social Listening

Social listening is the activity you’re engaged in when you pay attention to what consumers are saying about your company at any given time, and even what’s being said about your competitors, or your industry in general. Listening is a … Continue reading

Posted in communications, customer service, entrepreneur, influence, listen, marketing, public relations, social media, tips

How to Use Twitter Lists to Get Traffic for Your Web Site

If you’re hoping to monetize your blog, and nobody knows you’re posting great content there, you may as well not bother writing at all. I don’t say that to be mean, but it is important to understand that, as the … Continue reading

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Get More Twitter Followers (The Good Kind)

1. Don’t follow everyone. It’s okay if the number of people you’re following is LOWER than the number of tweets you’ve put out. While there are no hard and fast rules about how many people you follow, you probably don’t want to … Continue reading

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The Unwelcome Guest

All marketing is bullshit. Know why? It’s all done to get you to buy something, and the moment that the purchase/sale transaction appears on the agenda, every piece of communication is aimed at making you feel inadequate or afraid, in … Continue reading

Posted in customer service, marketing, retail | Tagged , , ,

The Importance of Consistency in Social Media

Consistency has two arms. First is consistency of message, second is consistency of updates. Consistency of Message Consistency of message is sometimes referred to as “having a niche” but I find that “having a niche” means that you potentially lose … Continue reading

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