Category Archives: entrepreneur

5 Lessons Every Small Business Can Learn from…Fight Club

I am Jack’s self-aware sense of irony. Yes, this is a blog post about how to make your business more successful, inspired by the movie, (and Chuck Palahniuk’s book it was based on) about destroying corporations. The first rule of … Continue reading

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Goal Setting — Smart Goals

I’ve talked a little bit about how important goals are as a starting point to achieving anything in business, because goals drive activity, and activity without goals is just busy-work and a waste of money. Knowing what you want to achieve … Continue reading

Posted in blog, communications, development, entrepreneur, hr, human resources, marketing, message, product development, sales, social media, tips

Why Social Media Marketing Starts with Strategy

Let’s say that you want to figure out what people are saying about your company. Why? Why are your customers’ opinions important enough to spend your company’s time and money on listening to them, not to mention take resources away from … Continue reading

Posted in communications, development, entrepreneur, influence, listen, marketing, message, public relations, ROI, social media, tips

5 Things You Need To Know About Social Listening

Social listening is the activity you’re engaged in when you pay attention to what consumers are saying about your company at any given time, and even what’s being said about your competitors, or your industry in general. Listening is a … Continue reading

Posted in communications, customer service, entrepreneur, influence, listen, marketing, public relations, social media, tips

Creating a Business Plan – Perfect Planning Helps

You could poll a sample of a hundred different employees in a hundred different companies how to start a business, and you’d get ten thousand different business models. Most of the would-be entrepreneurs wouldn’t include the words “business plan” in … Continue reading

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Millionaire Entrepreneurs Who Didn’t Need a College Degree

This is the story of an stereotypical college dropout’s day. To save time and my sanity, I’m giving you the highlights. This morning on his way into work, he listened to a CD by Aerosmith or Counting Crows. He pulled … Continue reading

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