Category Archives: communications

5 Lessons Every Small Business Can Learn from…Fight Club

I am Jack’s self-aware sense of irony. Yes, this is a blog post about how to make your business more successful, inspired by the movie, (and Chuck Palahniuk’s book it was based on) about destroying corporations. The first rule of … Continue reading

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Goal Setting — Smart Goals

I’ve talked a little bit about how important goals are as a starting point to achieving anything in business, because goals drive activity, and activity without goals is just busy-work and a waste of money. Knowing what you want to achieve … Continue reading

Posted in blog, communications, development, entrepreneur, hr, human resources, marketing, message, product development, sales, social media, tips

Why Social Media Marketing Starts with Strategy

Let’s say that you want to figure out what people are saying about your company. Why? Why are your customers’ opinions important enough to spend your company’s time and money on listening to them, not to mention take resources away from … Continue reading

Posted in communications, development, entrepreneur, influence, listen, marketing, message, public relations, ROI, social media, tips

5 Things You Need To Know About Social Listening

Social listening is the activity you’re engaged in when you pay attention to what consumers are saying about your company at any given time, and even what’s being said about your competitors, or your industry in general. Listening is a … Continue reading

Posted in communications, customer service, entrepreneur, influence, listen, marketing, public relations, social media, tips

Skype and Microsoft: If You Build It They Will Come

Ralph Waldo Emerson is often quoted (though incorrectly) as saying “Build a better mousetrap, and the world will beat a path to your door.” It speaks to the dreamer, the entrepreneur, the artist in all of us. Four such dreamers … Continue reading

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