Author Archives: thatduncan

Six Secrets of Successful Email Marketing Campaigns

Email marketing. Chances are you hate receiving it – and why? Because at any given moment you don’t want what they’re selling. And the rest of the time, the writing is so loaded with sales speak that you stop reading … Continue reading

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5 Lessons Every Small Business Can Learn from…Fight Club

I am Jack’s self-aware sense of irony. Yes, this is a blog post about how to make your business more successful, inspired by the movie, (and Chuck Palahniuk’s book it was based on) about destroying corporations. The first rule of … Continue reading

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Goal Setting — Smart Goals

I’ve talked a little bit about how important goals are as a starting point to achieving anything in business, because goals drive activity, and activity without goals is just busy-work and a waste of money. Knowing what you want to achieve … Continue reading

Posted in blog, communications, development, entrepreneur, hr, human resources, marketing, message, product development, sales, social media, tips

Why Social Media Marketing Starts with Strategy

Let’s say that you want to figure out what people are saying about your company. Why? Why are your customers’ opinions important enough to spend your company’s time and money on listening to them, not to mention take resources away from … Continue reading

Posted in communications, development, entrepreneur, influence, listen, marketing, message, public relations, ROI, social media, tips

5 Things You Need To Know About Social Listening

Social listening is the activity you’re engaged in when you pay attention to what consumers are saying about your company at any given time, and even what’s being said about your competitors, or your industry in general. Listening is a … Continue reading

Posted in communications, customer service, entrepreneur, influence, listen, marketing, public relations, social media, tips

How to Do #FollowFriday and Be A Real Twitter Influencer

Click here for my #FollowFriday list. This post is about not doing #FF the same as everyone else. It’s about singling out the individuals whose tweets you seek out. It’s about finding new ways to bring value to the people … Continue reading

Posted in blog, followers, followfriday, social media

How to Use Twitter Lists to Get Traffic for Your Web Site

If you’re hoping to monetize your blog, and nobody knows you’re posting great content there, you may as well not bother writing at all. I don’t say that to be mean, but it is important to understand that, as the … Continue reading

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