Monthly Archives: July 2011

5 Things You Need To Know About Social Listening

Social listening is the activity you’re engaged in when you pay attention to what consumers are saying about your company at any given time, and even what’s being said about your competitors, or your industry in general. Listening is a … Continue reading

Posted in communications, customer service, entrepreneur, influence, listen, marketing, public relations, social media, tips

How to Do #FollowFriday and Be A Real Twitter Influencer

Click here for my #FollowFriday list. This post is about not doing #FF the same as everyone else. It’s about singling out the individuals whose tweets you seek out. It’s about finding new ways to bring value to the people … Continue reading

Posted in blog, followers, followfriday, social media

How to Use Twitter Lists to Get Traffic for Your Web Site

If you’re hoping to monetize your blog, and nobody knows you’re posting great content there, you may as well not bother writing at all. I don’t say that to be mean, but it is important to understand that, as the … Continue reading

Posted in blog, marketing, writing | Tagged , , , , , ,

Get More Twitter Followers (The Good Kind)

1. Don’t follow everyone. It’s okay if the number of people you’re following is LOWER than the number of tweets you’ve put out. While there are no hard and fast rules about how many people you follow, you probably don’t want to … Continue reading

Posted in marketing, social media, top 10 | Tagged , , , , ,

The Customer From Hell

The Customer From Hell I’m a hard-sell when it comes to customer service. I have pretty low expectations, and it bothers me when they’re not met. So let me get those expectations out in the open so you can see … Continue reading

Posted in customer service, social media | Tagged , , , , , ,

The Unwelcome Guest

All marketing is bullshit. Know why? It’s all done to get you to buy something, and the moment that the purchase/sale transaction appears on the agenda, every piece of communication is aimed at making you feel inadequate or afraid, in … Continue reading

Posted in customer service, marketing, retail | Tagged , , ,