Monthly Archives: May 2011

Creating a Business Plan – Perfect Planning Helps

You could poll a sample of a hundred different employees in a hundred different companies how to start a business, and you’d get ten thousand different business models. Most of the would-be entrepreneurs wouldn’t include the words “business plan” in … Continue reading

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Product Development: Rip It Up and Start Again

A bad idea is a bad idea, no matter how much money you throw at it. And it’s certainly possible to throw the proverbial good money after bad, but sometimes you really should cut bait and move on. “I have … Continue reading

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Social Media Audience Engagement: Five Things You Need to Know

I was recently reminded (by tweets from marketing expert @alansee) that if you’re doing marketing, particularly when it comes to social media marketing, you have to stop thinking like your company, and start thinking like your customer. With the advent … Continue reading

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Are You Being Served? The Difference Between Customer Service and Sales Assistants.

How often have you visited a store and found that the customer service assistant knows less about their products than you do? As a business owner, how much are you paying for “customer service” employees who add little or no … Continue reading

Posted in customer service, retail, sales | Tagged , , , , , , ,

Trying Too Hard: Why Your Twitter Marketing is Failing

I wish every question was as simple to address as this one, but let me spell it out as clearly as I can: Your social media strategy on Twitter is failing because you don’t understand how social networks behave. Unless … Continue reading

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The Art of Listening

  There are two kinds of companies: ones who’ve mastered the art of talking, and ones who’ve mastered the art of listening. I’ve worked with both kinds, and know that there are only a few companies with really big ideas … Continue reading

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I Know an Old Woman Who Swallowed an Investment Strategy

Businesses are lot like nursery rhymes. For every over-worked, shoe-dwelling old woman, there’s another who’s prepared to eat cats, dogs, and horses (whole, presumably) in order to catch a fly. Apparently this second old lady didn’t hear that honey is … Continue reading

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